KitchenAid Europe – Small Domestic Appliances – 100th anniversary

Client KitchenAid Europe Project Small Domestic Appliances – 100th anniversary Discipline Concept, Art Direction, Photography, Set Design and Food Styling, Production, ADV, Graphic Design, Catalogues, POS Materials MMG developed the creative concept for the launch of the KitchenAid SDA collection celebrating the brand’s 100th anniversary. The project involved the creation and production of a complete […]

KitchenAid Europe – KitchenAid magazine

Client KitchenAid Europe Project KitchenAid magazine Discipline Concept, Creative Direction, Art Direction, Photography, Graphic Design KitchenAid entrusted MMG with the art direction of the brand for over ten years, during which we developed and supervised several communication projects across different touchpoints. Among these initiatives was the creation of a magazine launched for EuroCucina at the […]

KitchenAid Europe – Iconic Fridge Launch

Client KitchenAid Europe Project Iconic Fridge Launch Discipline Concept, Creative Direction, Art Direction, Photography, Graphic Design We created the concept and creative development for the launch of the new KitchenAid Iconic refrigerator across its different color variations. The project included poduction and art direction of the photoshoot, including set design, photography, styling, and food styling. […]

MIMI – Branding and Visual Identity

Client MIMI Project Branding and Visual Identity Discipline Brand Book, Visual identity, Art direction, Logo Design, Development of Communication materials, ADV Campaign, Video and Photoshooting We reinterpreted and reinforced the sense of modernity embedded in MIMI’s DNA through a new image, a redesigned logo, new collections, and a renewed product environment presented at Baselworld. The […]

BTicino – Packaging

Client BTicino Project Sustainable packaging Services Art Direction, Brand Strategy

Alonpi – Brand Repositioning and Communication Strategy

For Alonpi, we developed a comprehensive rebranding project aimed at redefining and strengthening the brand’s identity across all communication channels.The process began with the creation of a detailed Brand Book, which established the brand’s personality, vision, and evolution. Within this framework, we defined the brand identity, brand architecture, and visual identity system. The Brand Book […]

Piazza Sempione – International ADV Campaign

For several years, we developed the communication project for Piazza Sempione, creating the overall concept and bringing it to life through the production of photo shoots for the Fall/Winter and Spring/Summer collections. Together with Angelo Jelmini we oversaw the creative direction and art direction, from location scouting to the organization and full production of the […]

Novartis – Mentoring Program

For Novartis Region Europe, we designed the visual identity and the complete communication package for a corporate mentoring program aimed at supporting the growth of high-potential young talents within the organization.The logo concept visually represents the relationship between mentor and mentee through a symbolic handshake, conveying trust, guidance, and collaboration. The design integrates Novartis’ corporate […]

3M – Automotive Technology Showcase

MMG developed the concept, design, and implementation of a modular exhibition system for 3M, created to be assembled and dismantled within two hours. The installation was designed to present 3M’s full range of automotive products and technologies during one-day in-house events hosted by major car manufacturers. Automotive companies provide temporary spaces where 3M teams present […]

Felicerossi – S.3 Rocking relax armchair

S.3 is a semi-spherical object that contains a multiple seat. It has been conceived as a modular element: three shells, the cushion and two padded frames rotate one inside the other suiting different “comforts”. It is an armchair with a pouf, but also a chaise-longue and a rolling chair. The different utilizations this object adapts […]