MMG developed the concept, design, and implementation of a modular exhibition system for 3M, created to be assembled and dismantled within two hours. The installation was designed to present 3M’s full range of automotive products and technologies during one-day in-house events hosted by major car manufacturers. Automotive companies provide temporary spaces where 3M teams present their solutions to marketing managers, procurement teams, engineers and technical specialists. The objective was to create a flexible and impactful environment capable of clearly communicating the strong technological and innovative value of 3M’s automotive components.
Client
3M
Project
3M Automotive Technology Showcase – Modular Exhibition System
Discipline
Concept and Spatial Design, Communication Tools Development, Logistics, Production, Installation and On-Site Assistance
The exhibition combined physical prototypes, product samples, catalogs and multimedia tools to support sales and technical presentations. Guided by the theme Design, Technology and Sustainability the setup translated these values into a coherent and immersive spatial experience.
Designed as a modular and reconfigurable system, the installation adapts to different spaces and presentation needs. It also includes a dedicated conference and demo area for technical talks and live demonstrations.
MMG managed the entire process — from concept and spatial design to communication tools development, logistics, production, installation, and on-site assistance.
The format has been implemented at major automotive groups including Stellantis, Volvo, Peugeot, BMW and Maserati.
