MIMI

Client

Project

Branding and Visual Identity

Discipline

Brand Book, Visual identity, Art direction, Logo Design, Development of Communication materials, ADV Campaign, Video and Photoshooting

We reinterpreted and reinforced the sense of modernity embedded in MIMI’s DNA through a new image, a redesigned logo, new collections, and a renewed product environment presented at Baselworld. The project included the creation of the brand book and the development of the brand’s visual identity.

We design a consistent visual identity across all communication platforms, including advertising campaigns, social media, website, POS materials, jewelry displays, and corporate materials. The project also involved defining the brand language and tone of voice, as well as the graphic designed of the Baselworld exhibition stand for the launch of the new collection and the brand’s renewed visual identity. We produced the video and photographic content and created all the communication materials used across the different media platforms and channels.

The installation featured three domestic environments — living room, kitchen, and entertainment room — offering visitors an interactive experience showing how a connected home can support daily tasks and respond to the needs of its inhabitants.