For Novartis Region Europe, we designed the visual identity and the complete communication package for a corporate mentoring program aimed at supporting the growth of high-potential young talents within the organization.
The logo concept visually represents the relationship between mentor and mentee through a symbolic handshake, conveying trust, guidance, and collaboration.
The design integrates Novartis’ corporate colors to ensure full brand alignment while giving the program a distinctive and recognizable identity. The project was awarded The Communication Novartis Award
Client
Novartis
Project
Mentoring Program
Services
Creative Direction, Logo Design, Communication Pakage.
The project included the creation of the logo and the development of all supporting communication materials, such as folders, brochures, invitations, and program collateral, ensuring consistency across all touchpoints and reinforcing the strategic value of mentoring as a key source of talent development.
