Client
KitchenAid Europe
Project
KitchenAid magazine
Discipline
Concept, Creative Direction, Art Direction, Photography, Graphic Design
KitchenAid entrusted MMG with the art direction of the brand for over ten years, during which we developed and supervised several communication projects across different touchpoints. Among these initiatives was the creation of a magazine launched for EuroCucina at the Salone del Mobile, conceived as an annual publication supporting the brand’s communication activities. The magazine presented the KitchenAid product range within a broader lifestyle context aimed at passionate gourmet consumers. Rather than focusing only on product features, the editorial content included recipes developed using specific appliances from the range, contributions from Michelin-starred chefs who collaborate with the brand and use KitchenAid products in their kitchens and inspirations from the world of home and design.
The magazine was also developed in a digital and interactive version, extending its reach and offering a more engaging reading experience. The digital edition included dedicated multimedia content such as recipe videos, tutorials, and interviews, enriching the storytelling and creating a deeper connection with the brand’s community of food enthusiasts.
