For several years, we developed the communication project for Piazza Sempione, creating the overall concept and bringing it to life through the production of photo shoots for the Fall/Winter and Spring/Summer collections. Together with Angelo Jelmini we oversaw the creative direction and art direction, from location scouting to the organization and full production of the shoots, collaborating with renowned photographers such as Steve McCurry and Sebastian Kim.
Client
Piazza Sempione
Project
International ADV Campaign and Communucation Package
Discipline
Creative Direction, Art Direction, Production, Video and Photography, Graphic Design.
The creative concept was then adapted into international print advertising campaigns featured in leading magazines including Vogue America, W, Numéro, and Harper’s Bazaar. We also created catalogs and point-of-sale materials for major department stores worldwide.
All projects consistently drew inspiration from and referenced the world of art, which is an integral part of Piazza Sempione’s DNA.
For two seasons, we collaborated with the renowned documentary photographer Steve McCurry, famous for his powerful and iconic portraits. This collaboration introduced a distinctive visual approach that differed from the dominant fashion photography language of that time.
