Client
KitchenAid Europe
Project
Small Domestic Appliances - 100th anniversary
Discipline
Concept, Art Direction, Photography, Set Design and Food Styling, Production, ADV, Graphic Design, Catalogues, POS Materials
MMG developed the creative concept for the launch of the KitchenAid SDA collection celebrating the brand’s 100th anniversary. The project involved the creation and production of a complete visual communication system to support the introduction of the new product line to the European market.
We managed the entire creative and production process of the photographic campaign, including location scouting, set design, casting, food styling and photography direction, ensuring that the visual narrative reflected the heritage, quality and iconic design associated with the KitchenAid brand.
Based on the visual concept developed during the shooting, we designed all the key communication tools for the product launch. These included the product catalogue, point-of-sale materials and product videos, creating a cohesive and consistent visual identity to support the market introduction of the anniversary collection across Europe.
