Whirlpool – Magazine
Client Whirlpool Project Magazine Services Creative Direction, Art Direction, Graphic Design
KitchenAid Europe – MDA and SDA New Collection – International Launch
Project for the international launch of the new KitchenAid MDA Freestanding and Built-in collection, presented together with the small appliances range, including the iconic KitchenAid Mixer. We designed two sets for a combined photo and video shoot, featuring a cast representing both a family and a young couple in order to address the brand’s key […]
Whirlpool Europe – Strategic design projects
Client Whirlpool Europe Project Strategic design projects Discipline Creative Direction, Art Direction, Photography, Graphic Design. Project developed in collaboration with the Whirlpool Europe Design Center. MMG was responsible for the art direction and for the design and development of the communication materials supporting the project. This included the creation of photographic and video content, copywriting […]
Boretti – Billboard Campaign
Client Boretti Project Billboard Campaign Discipline Concept, Art Direction, Production, Photo-shooting, Campaign concept and execution Production and execution of a dedicated photo shoot for the launch of Boretti’s new BBQ collection. Lake Maggiore was selected as the location to express the authentic Italian mood at the heart of the brand’s identity. Although Boretti is a […]
Elica – Logo and Visual Idendity Redesign – Brand Book
Client Elica Project Logo and Visual Idendity Redesign – Brand Book Discipline Brand Strategy, Brand Identity Design, Logo Design, Art Direction, Visual Identity System, Brand Guidelines Development Visual identity redesign for Elica, a global leader in kitchen hoods, supporting the brand’s expansion into the cooktop market. The project began with the redesign of the logo, […]
Boretti – Brand Repositioning and Communication Strategy
Strategic brand repositioning for Boretti, a Dutch home appliances company inspired by the Italian lifestyle. The project began with the redefinition of the brand identity through the development of a comprehensive Brand Book, including logo restyling, a new payoff, official typefaces, a refined color palette and visual guidelines reflecting Boretti’s blend of Dutch heritage and […]
KitchenAid Europe – Major Domestic Appliances Collection – International Launch
Creative concept and art direction for the launch of the KitchenAid MDA freestanding and built-in appliance collection, presented alongside the iconic small appliances range. Two sets were designed for photo and video production featuring a family and a young couple to address the brand’s core audiences.The content generated catalogs, advertising campaigns, digital assets, product tutorials, […]
KitchenAid Europe – Small Domestic Appliances – New Collections International Launch
Client KitchenAid Europe Project Small Domestic Appliances – New Collections International Launch Discipline Art Direction, Graphic Design, Catalogues, Booth Graphic elements MMG developed the graphic design project for the international launch catalogues of two new KitchenAid SDA collections: Classic and Artisan.The catalogues were designed to present the new products, highlighting their distinctive features, as well […]
KitchenAid Europe – Small Domestic Appliances – 100th anniversary
Client KitchenAid Europe Project Small Domestic Appliances – 100th anniversary Discipline Concept, Art Direction, Photography, Set Design and Food Styling, Production, ADV, Graphic Design, Catalogues, POS Materials MMG developed the creative concept for the launch of the KitchenAid SDA collection celebrating the brand’s 100th anniversary. The project involved the creation and production of a complete […]
KitchenAid Europe – KitchenAid magazine
Client KitchenAid Europe Project KitchenAid magazine Discipline Concept, Creative Direction, Art Direction, Photography, Graphic Design KitchenAid entrusted MMG with the art direction of the brand for over ten years, during which we developed and supervised several communication projects across different touchpoints. Among these initiatives was the creation of a magazine launched for EuroCucina at the […]