Strategic brand repositioning for Boretti, a Dutch home appliances company inspired by the Italian lifestyle. The project began with the redefinition of the brand identity through the development of a comprehensive Brand Book, including logo restyling, a new payoff, official typefaces, a refined color palette and visual guidelines reflecting Boretti’s blend of Dutch heritage and Italian design culture.
Client
Boretti
Project
Brand Repositioning and Communication Strategy
Discipline
Brand identity and visual identity development, Integrated communication design, Art direction and content production, Photo and Video Shooting
Building on this foundation, we created a cohesive visual identity system across all communication touchpoints, including corporate materials, product communication, retail environments, advertising campaigns, social media, digital platforms and editorial assets.
The project also defined a new communication strategy aimed at strengthening Boretti’s premium positioning while expressing the brand’s connection to Italian lifestyle and conviviality. Original photographic and video content were conceived and produced, overseeing creative direction, art direction, styling and production to ensure a consistent and aspirational visual narrative.
The result is a renewed and cohesive brand identity that reinforces Boretti’s premium positioning while expressing the warmth, design culture and lifestyle values associated with Italian living.
