Although Boretti is a Dutch brand, its products are deeply inspired by Italian lifestyle, design, and style — values that were central to the visual narrative of the campaign.
The creative direction focused on conveying a refined yet convivial atmosphere, highlighting the combination of performance, aesthetics and the pleasure of outdoor living. The imagery was designed to communicate the essence of Italian lifestyle through carefully curated settings, styling and storytelling.
In addition, we developed the full campaign concept and produced all communication materials for a large-scale billboard campaign displayed across highways and national roads in the Netherlands and Belgium, ensuring strong visual impact and brand consistency across all touchpoints.