Project for the international launch of the new KitchenAid MDA Freestanding and Built-in collection, presented together with the small appliances range, including the iconic KitchenAid Mixer. We designed two sets for a combined photo and video shoot, featuring a cast representing both a family and a young couple in order to address the brand’s key target audiences. Videos with animation were produced to illustrate the six key ingredients of good design that inspired and shaped the collection.
Client
KitchenAid Europe
Project
MDA and SDA New Collection – International Launch
Discipline
Communication Concept, Creative Direction, Art Direction, Production, Video and Photography, Graphic Design
The photo and video production generated a wide range of communication assets, including catalogs, print and digital advertising campaigns, a TV commercial for SKY, product tutorials illustrating the use of the different appliances and a recipe book designed to highlight the key features of the brand’s cooking products.
