Creative concept and art direction for the launch of the KitchenAid MDA freestanding and built-in appliance collection, presented alongside the iconic small appliances range. Two sets were designed for photo and video production featuring a family and a young couple to address the brand’s core audiences.
The content generated catalogs, advertising campaigns, digital assets, product tutorials, a SKY TV commercial and a recipe book highlighting the key features of the appliances.
Client
KitchenAid Europe
Project
Major Domestic Appliances Collection – International Launch
Discipline
Communication Concept, Creative Direction, Art Direction, Production, Video and Photography, Graphic Design.
A comprehensive content system supported the positioning across all touchpoints, including magazines, advertising, videos, recipe books, TV spots, international catalogs in 14 languages, leaflets, brand and product materials, tutorials and immersive exhibition content.
The project also involved the graphic design of the EuroCucina exhibition stand and the development of both emotional and technical multimedia content, including brand storytelling, product demonstrations and immersive presentations for the stand.
