On the occasion of the company’s 100th anniversary, we led the renewal of the brand identity for Rossi di Albizzate, a historic Italian furniture company. The project included the redesign of the logo, and the development of a new communication strategy.

Based on this new strategic direction, we redesigned the brand’s main communication tools, including new product catalogues, website image and the overall visual language across digital platforms. The project also defined the social media strategy and tone of voice to ensure a consistent and contemporary brand expression.

Photographic content was also developed through the design of architectural sets and environments, combining 3D space design with photoshooting. The project further included the creation of editorial plans and the implementation of the social media strategy.