KOH-I-NOOR is one of Italy’s more historic beauty brands — almost a century of expertise in beauty accessories and personal care. When new ownership took over, the new owner saw an opportunity to reset and realign, giving a beloved institution the contemporary voice it deserved. We were chosen for our experience with high-end brands and our deep understanding of how to communicate luxury to a market that knows exactly what it’s looking for.
Client
Koh-I-Noor
Project
Rebranding
Services
Creative Direction, Art Direction, Brand Design, Web Design, Social Media, Exhibition, Content Creation
We approached the logo with the precision the brand deserves. A fine-tuning process built on construction grids and geometric logic, refined until every proportion felt inevitable. The result is a mark that carries the weight of a long history while standing confidently in the present.
Seeing a mark live on the product is where identity becomes real. We developed a complete asset system — from digital formats to print and packaging applications — ensuring the logo holds its character across every surface and every scale.
Each collection was shot to reveal what makes the product exceptional. First-class acetate deserves first-class treatment — we used light, materials and composition to bring out the depth and tactility of every piece. The images don’t just document the product. They make you want to hold it.
The brand already had a loyal audience built on decades of trust. Our challenge was to earn a new one. With the concept Your Beauty, Our Art, we opened a conversation that respects the heritage while speaking a language the next generation recognises. From campaign concept to final content, we handled it all.
