Brand renewal for Montis, a historic Dutch design furniture company. The project involved redefining the brand identity, including the development of a new payoff and a refreshed communication strategy. Building on this new strategic direction, we redesigned the brand’s main communication tools, including product catalogues, website image, and the overall visual language across digital platforms. The project also defined the social media strategy and tone of voice to ensure a coherent and contemporary brand expression. The result is a renewed brand identity and communication system that strengthens Montis’ positioning while maintaining its design heritage.