Client
BASF
Project
EcoVio Brand Presentation
Discipline
Coordinated Communication Tools and Exhibition Stand Design
For BASF Ecovio, Agro Division, MMG developed the communication tools supporting the presentation of the brand and its solutions for the agricultural sector. The project included the design and production of communication materials, visual contents and graphic applications created to explain the product benefits and support the brand’s presence within the industry. A key objective was to create a consistent and coordinated visual image across all communication tools, ensuring that every material — from printed supports to exhibition graphics — shared the same visual language and clearly expressed the BASF Ecovio identity.
In addition to the communication tools, MMG designed the exhibition space, the graphics and the complete stand production for a sector trade fair, creating a coherent environment where the BASF Ecovio message could be presented clearly and effectively. The result was an integrated communication project combining graphic design, exhibition design and brand support materials into a consistent, recognizable and professional visual system.
