For 2023 Salone del Mobile, we collaborated with Deutsche Telekom and Layer Design for the creation of Fractal, a project that merged physical installations and strategic communication within the spaces of the University of Milan. At the heart of the experience, a sensory labyrinth of mirrors offered visitors an immersive journey through the concept products developed by Layer Design, transforming the presentation into a moment of discovery and wonder.
Client
Deutsche Telekom
Project
Fractal
Services
Creative Direction, Art Direction, Brand Design, Web Design, Social Media, Exhibition/Events, Content Creation, Public Relations
Our studio took on the creative direction of the entire project, from the design and production of the installation to the construction of the visual identity. We created the Fractal logo, orchestrated social communication with dedicated content and teasers for Instagram, produced video material that showcased the concept products, and developed a brochure that tells the story of the design hub within Deutsche Telekom.
To complement the physical project, we created a dedicated website for Deutsche Telekom’s Design Team, building a digital presence that extended the narrative beyond the temporal boundaries of the event. Fractal thus represented an example of integrated communication, where every element—from the installation to digital content—contributed to a coherent vision capable of enhancing the brand’s innovation and design research.
