Client
Planhotel
Project
Brand Identity Redesign
Discipline
Brand Identity, Art Direction, Visual Identity System, ADV, Catalogues, Web Site, Communication Tools
Rebranding of the Planhotel brand identity and logo, including the creation of three distinct logos and visual identities for the different resort categories. The project involved the design of the group’s new corporate identity as well as all communication tools for the individual resorts, including print and digital advertising campaigns and the website.
The new visual identities were also implemented across all materials used within the resorts worldwide, such as menus, activity programs, postcards, shop materials, welcome kits, signage and branded gadgets. The project also included communication materials for special events, such as art exhibitions and guest appearances by Michelin-starred chefs, as well as promotional materials used throughout the resorts.
