Client
FONOlab
Project
Rebranding
Services
Creative Direction, Art Direction, Brand Design, Web Design, Social Media, Exhibition, Content Creation
The existing logo wasn’t the problem — the lack of a system around it was. We defined clear guidelines for usage, colour palettes and typography, introducing Acumin Variable as the brand’s typeface: light, calm, never shouting. We then extended that consistency across stationery, catalogues and company branded materials, turning a fragmented set into a recognisable, coherent family.
We took over the brand’s social presence with the same approach we brought to the identity: quiet, considered, never loud. Shootings in real environments, ASMR videos that let the product speak for itself, and a tone of voice that never raises its voice.
The website had one primary goal: clarity.
We built a navigation that guides architects and designers toward the right solution for their project. The website presents solutions, explains production and turns technical specifications into design inspiration.
