Client
Il Loft
Project
Branding and Visual Identity
Discipline
Art Direction, Photo And Video, Adv, Catalogues, Web Site design and Development, Newsletters, Social Media
MMG created the new brand identity for Il Loft, defining a complete communication strategy to support the brand’s evolution and strengthen its presence in the furniture and interior design sector. Starting from the strategic positioning, MMG designed and developed a full set of communication tools, including the new website, catalogues, newsletters, social media contents and all supporting materials for brand communication.
The project also included social media planning and management, as well as the coordination of digital advertising investments across diff erent platforms. The result is an integrated communication system, designed to express the brand’s values with consistency, clarity and a contemporary visual language.
The new Il Loft website was developed as much more than a digital showcase. It became a true working and interaction tool, designed to support the relationship between the brand, its clients and the professional audience. The platform presents the entire product collection in a complete and structured way, off ering clear access to product information, imagery, technical details and communication materials.
