Museo MA*GA

In 2021 MA*GA, the museum of modern and contemporary art of Gallarate, announced a big exhibition dedicated to the birth of Impressionism. For the occasion, they decided to invest in their social media channels, particularly Instagram, to attract new visitors and to refresh their digital presence. mmg has been tasked to create the graphic design of the exhibition and to rethink their social media strategy. The idea was to not only curate their Instagram, but to test different directions and, at a later stage, provide them with the fundamentals to autonomously manage their profiles.

Client

Project

Impressionisti

Services

Creative Direction, Art Direction, Graphic Design, Social Media Strategy

After establishing the content calendar, we designed both static and animated content, shot and edited videos for several sponsored ads, each one for different, carefully calibrated targets, and also instructed the staff of the museum on how to produce content by themselves. Their Instagram profile started to grow significantly, and since then it never stopped growing organically.