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mmg

Communication and design studio

We produced a photographic service and a series of video tutorials for a KitchenAid recipe book developed in collaboration with Michelin-starred chef Emanuele Scarello.
The project showcased the use of KitchenAid appliances across the entire cooking process, including steam ovens, microwave blast chillers, and iconic small domestic appliances such as the stand mixer. The content highlighted both the final dishes and the step-by-step preparation phases.

Client

KitchenAid Europe

Project

Multimedia Recipe Book

Services

Creative Direction, Art Direction, Production, Video and Photography, Graphic Design.

The outcome was a multimedia recipe book, available in both digital and printed formats, combining high-quality food photography, process imagery, and video tutorials to create an engaging and educational cooking experience.