Client
K3 by Kenzo Takada
Project
Home Collection Launch
Discipline
Concept, Production, Photography, ADV Campaign, Graphic Design, Communication Materials Pakage.
K3 is the home collection designed by Kenzo. For the launch of the collection, we developed the full set of communication materials, starting with the creation of the visual content.
We produced and realized several photographic shootings in different locations, with the intention of representing the various souls of the collection and its diverse stylistic interpretations. The project included location scouting, production management, and photographic direction, photo and video creation.
Based on the content created, we also developed the graphic design of the image brochures, product catalogues, and a range of point-of-sale materials, ensuring a coherent visual identity and a strong storytelling approach across all communication tools supporting the launch of the collection.
Each destination highlighted the versatility of the collection as it was interpreted in different environments: a New York loft, a modern villa in Bali, an art gallery in Rome, a sailing yacht in Portofino, a mountain home in Courchevel and a contemporary villa in Calabasas. The journey became a visual and narrative experience designed to celebrate the colors, textures and distinctive identity of the Missoni Home collection. All produced content was subsequently adapted and distributed across traditional and digital communication channels, ensuring a cohesive and impactful global brand presence.
