Art direction, concept development and catalogue design for Lavazza. The project included three catalogues presenting the HORECA OCS & Vending and HORECA Food Service product lines, a catalogue dedicated to the history of Lavazza in the HORECA sector and an additional catalogue focused on the Espresso Point system.
Client
Lavazza
Project
HORECA Communication Project - Espresso Point
Discipline
Art direction and Content Production, Graphic Design
A dedicated digital communication strategy was developed for social media, including content creation and ongoing content management to reinforce brand positioning and audience engagement. In addition, we designed and developed the new Alonpi website, complete with an integrated e-commerce platform, creating a seamless and elevated digital brand experience.
