Client
Deutsche Telekom
Project
Digital LifeStyle Event
Discipline
Event organization and production, visual identity, art direction, development of communication materials, PR activities, Video and 3D Animations
On the occasion of Milan Design Week, we presented the project Digital Lifestyle, developed in collaboration with Deutsche Telekom and inspired by the concept of the smart home. The project explored a new vision of technology within the home, where electronics become natural and comfortable extensions of the living environment through a human-centric design approach.
MMG developed the project concept and was responsible for the Event organization and production, visual identity, art direction and the development of all the communication materials supporting the launch and the event, as well as PR activities, Video and 3D Animations.
The installation featured three domestic environments — living room, kitchen, and entertainment room — offering visitors an interactive experience showing how a connected home can support daily tasks and respond to the needs of its inhabitants.
